http://www.ilovehansel.com/
http://www.cedarleaf.com.au/displayBrand.aspx?B=6
Hansel womenswear blends a sense of quirky playfulness with understated minimalism. Designer Jo Soh pulls together unexpected elements, creating highly-wearable pieces that suit spunky, confident women who can’t help standing out in a crowd. The label reflects her modern and unique take on retro-inspired styles, featuring her signature love for juxtaposing strong and subtle shades. hansel’s diffusion line, hello hansel, made its debut in February 2011, creating a wider range of casualwear. The label focuses on highly wearable collections with bolder prints, brighter hues and easy-to-wear fabrics. Ever more quirky and whimsical, hello hansel identifies itself as a youthful, vibrant and playful label. hansel, named after her beloved Jack Russell Terrier (a stray puppy she rescued off the streets) made its impressive debut at the Mercedes Australian Fashion Week in November 2003. Since then, hansel has garnered many accolades and won many fans. The label - carried in hip boutiques in Japan, Australia, Singapore and Kuala Lumpur - regularly gets glowing reviews in the local and international press such as The International Herald Tribune and Hong Kong’s South China Morning Post. London-based online trends watchdog WGSN.com described Jo as a “total original” while The Sydney Morning Herald praised the label for being “ultra modern and fresh”. Influential design and lifestyle magazines Wallpaper* and Monocle endorsed hansel as a hot brand to know in their annual “Secret Elite” label directory in 2007 and 2008 and amongst the Top Five Fashion Designers in the Singapore Survey 2009 respectively. hansel has dressed stars such as: • Pop star Katy Perry. Katy Perry was spotted wearing hansel Sequin Bustier Dress in Melbourne. • Japanese actress Chiaki Kuriyama. Chiaki wore the hansel Pleat Collar Blouse. Miss Kuriyama is best known in her role as the school girl bodyguard, Gogo Yubari, in Quentin Tarantino's Kill Bill and also for her role in the Japanese film Battle Royale. • All-girl pop band The Veronicas. These rock chicks were spotted wearing hansel during the Australian leg of their world tour. • Kiwi actress Emily Barclay. Emily attended the 2006 Cannes Film Festival decked out in white hansel silk dress. • International movie star Rose Byrne. Rose starred alongside Kirsten Dunst in the 2006 film “Marie Antoinette” • MTV Australia host Ruby Rose. • MTV Asia host Denise Keller. • Actress/singer Fann Wong. Fann was the first Singaporean actress to break into Hollywood, playing Chon Lin in the 2003 film Shanghai Knights, starring alongside Jackie Chan and Owen Wilson. • Singapore Mediacorp actresses Felicia Chin, Vivian Lai, Jade Seah and Cynthia Koh. Awards edit Jo’s designs have captured the eye of industry critics who hail her as rising star with the following awards and nominations: • Winner - ELLE Awards 2009: Singaporean Designer of the Year. • Winner - Juice Singapore magazine Best of 2008 Awards: The Golden Needle Award • Winner - The Singapore Women’s Weekly Great Women of Our Time Awards 2006: Design & Style. • Nominee - ELLE Awards 2006: Singaporean Designer of the Year. • Nominee - Motorola Street Style Award 2006: Fashion category. • Winner - Singapore Fashion Awards 2004: FRESH Designer Label of the Year.
